CRO Projects

Landing Page Remakes: Conversion-Focused Design in Action

Before: Pretty pages that don't convert

After: Strategic design that drives action


Every remake applies core CRO principles:

✓ Clarity (3-second understanding test)

✓ Strategic CTAs (at decision points, not random)

✓ Benefit-driven copy (value > features)

✓ Trust signals (social proof where doubt occurs)

✓ Friction reduction (simplified paths to conversion)


Common fixes:

→ Unclear value prop → Crystal clear offer

→ Hidden CTAs → Prominent, contextual placement

→ Feature lists → Benefit-focused messaging

→ No social proof → Strategic trust building

→ Navigation chaos → Single-goal focus


The goal: Remove barriers between interest and action.


Design that converts > Design that impresses.

CLIENT

Collection of Clients

YEAR

2022 - Present

SERVICE

CRO (Conversion Rate Optimization)

ROLE

Creative Direction

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