CRO Projects
Landing Page Remakes: Conversion-Focused Design in Action
Before: Pretty pages that don't convert
After: Strategic design that drives action
Every remake applies core CRO principles:
✓ Clarity (3-second understanding test)
✓ Strategic CTAs (at decision points, not random)
✓ Benefit-driven copy (value > features)
✓ Trust signals (social proof where doubt occurs)
✓ Friction reduction (simplified paths to conversion)
Common fixes:
→ Unclear value prop → Crystal clear offer
→ Hidden CTAs → Prominent, contextual placement
→ Feature lists → Benefit-focused messaging
→ No social proof → Strategic trust building
→ Navigation chaos → Single-goal focus
The goal: Remove barriers between interest and action.
Design that converts > Design that impresses.
CLIENT
Collection of Clients
YEAR
2022 - Present
SERVICE
CRO (Conversion Rate Optimization)
ROLE
Creative Direction




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