Strategic agency rebrand: Converting perception into premium clients.

Problem: "Fun" brand = low-budget clients

Solution: Professional positioning without corporate blandness

Key moves:

→ Visual hierarchy that screams premium

→ Whitespace that signals confidence

→ Navigation simplified (12 → 5 paths)

→ Conversion-focused information architecture

Result: Repositioned from €5K to €50K+ client tier.

Design is positioning. Positioning is revenue.